{"id":7773,"date":"2025-08-18T07:35:26","date_gmt":"2025-08-18T12:35:26","guid":{"rendered":"https:\/\/gen-global.org\/principios-para-una-comunicacion-efectiva-y-la-participacion-publica-sobre-el-cambio-climatico\/"},"modified":"2025-08-26T15:11:48","modified_gmt":"2025-08-26T20:11:48","slug":"principios-para-una-comunicacion-efectiva-y-la-participacion-publica-sobre-el-cambio-climatico","status":"publish","type":"post","link":"https:\/\/gen-global.org\/es\/principios-para-una-comunicacion-efectiva-y-la-participacion-publica-sobre-el-cambio-climatico\/","title":{"rendered":"Principios para una comunicaci\u00f3n efectiva y la participaci\u00f3n p\u00fablica sobre el cambio clim\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7773\" class=\"elementor elementor-7773 elementor-7281\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9c173 e-flex e-con-boxed e-con e-parent\" data-id=\"5a9c173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe50b1 elementor-widget elementor-widget-text-editor\" data-id=\"ffe50b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"79\" data-end=\"549\"><strong data-start=\"79\" data-end=\"99\">\u00bfDe qu\u00e9 se trata?<\/strong><\/p><p data-start=\"79\" data-end=\"549\">Este manual, encargado por la Unidad de Apoyo T\u00e9cnico del Grupo de Trabajo I del IPCC, ofrece principios pr\u00e1cticos y basados en evidencia para una comunicaci\u00f3n clim\u00e1tica efectiva. Resume aportes de las ciencias sociales en seis pr\u00e1cticas clave: comunicar con confianza, hablar del mundo real y no de ideas abstractas, conectar con los valores de la audiencia, contar historias humanas, comenzar con lo que se sabe y utilizar recursos visuales efectivos. <\/p><p data-start=\"1155\" data-end=\"1175\"><strong data-start=\"1155\" data-end=\"1173\">Cu\u00e1ndo usarla<\/strong><\/p><ul><li data-start=\"558\" data-end=\"649\"><p data-start=\"560\" data-end=\"649\">Para orientar a cient\u00edficos, responsables de pol\u00edticas y reformadores en la explicaci\u00f3n clara de la ciencia del clima.<\/p><\/li><li data-start=\"558\" data-end=\"649\"><p data-start=\"560\" data-end=\"649\">Para estructurar la participaci\u00f3n p\u00fablica, las presentaciones o los debates sobre pol\u00edticas.<\/p><\/li><li data-start=\"727\" data-end=\"807\"><p data-start=\"729\" data-end=\"807\">Para hacer que la comunicaci\u00f3n clim\u00e1tica sea m\u00e1s cercana, basada en evidencia y con mayor impacto.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa44ef5 e-flex e-con-boxed e-con e-parent\" data-id=\"fa44ef5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf16fb9 elementor-widget elementor-widget-button\" data-id=\"cf16fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ipcc.ch\/site\/assets\/uploads\/2017\/08\/Climate-Outreach-IPCC-communications-handbook.pdf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfDe qu\u00e9 se trata? Este manual, encargado por la Unidad de Apoyo T\u00e9cnico del Grupo de Trabajo I del IPCC, ofrece principios pr\u00e1cticos y basados en evidencia para una comunicaci\u00f3n clim\u00e1tica efectiva. Resume aportes de las ciencias sociales en seis pr\u00e1cticas clave: comunicar con confianza, hablar del mundo real y no de ideas abstractas, conectar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[313,218],"language":[],"theme-1":[],"sector":[],"format-type-blog":[312],"regions":[],"class_list":["post-7773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-clima-y-medio-ambiente","tag-fortalecimiento-de-capacidades","format-type-blog-podcasts-es"],"_links":{"self":[{"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/posts\/7773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/comments?post=7773"}],"version-history":[{"count":0,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/posts\/7773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/media\/7270"}],"wp:attachment":[{"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/media?parent=7773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/categories?post=7773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/tags?post=7773"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/language?post=7773"},{"taxonomy":"theme-1","embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/theme-1?post=7773"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/sector?post=7773"},{"taxonomy":"format-type-blog","embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/format-type-blog?post=7773"},{"taxonomy":"regions","embeddable":true,"href":"https:\/\/gen-global.org\/es\/wp-json\/wp\/v2\/regions?post=7773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}