{"id":12711,"date":"2025-08-18T07:35:26","date_gmt":"2025-08-18T12:35:26","guid":{"rendered":"https:\/\/gen-global.org\/principes-pour-une-communication-efficace-et-une-mobilisation-du-public-sur-le-changement-climatique\/"},"modified":"2025-12-22T15:05:55","modified_gmt":"2025-12-22T20:05:55","slug":"principes-pour-une-communication-efficace-et-une-mobilisation-du-public-sur-le-changement-climatique","status":"publish","type":"post","link":"https:\/\/gen-global.org\/fr\/principes-pour-une-communication-efficace-et-une-mobilisation-du-public-sur-le-changement-climatique\/","title":{"rendered":"Principes pour une communication efficace et une mobilisation du public sur le changement climatique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12711\" class=\"elementor elementor-12711 elementor-7281\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9c173 e-flex e-con-boxed e-con e-parent\" data-id=\"5a9c173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe50b1 elementor-widget elementor-widget-text-editor\" data-id=\"ffe50b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"79\" data-end=\"549\"><strong data-start=\"79\" data-end=\"99\">De quoi s&rsquo;agit-il ?<\/strong><\/p><p data-start=\"79\" data-end=\"549\">Ce manuel, commandit\u00e9 par l\u2019Unit\u00e9 d\u2019appui technique du Groupe de travail I du GIEC, propose des principes pratiques et fond\u00e9s sur des donn\u00e9es probantes pour une communication efficace sur le climat. Il synth\u00e9tise les enseignements des sciences sociales en six pratiques cl\u00e9s : communiquer avec assurance, parler du monde r\u00e9el plut\u00f4t que d\u2019id\u00e9es abstraites, se connecter aux valeurs du public, raconter des histoires humaines, commencer par ce que l\u2019on sait et utiliser des visuels efficaces. <\/p><p data-start=\"1155\" data-end=\"1175\"><strong data-start=\"1155\" data-end=\"1173\">Quand l&rsquo;utiliser ?<\/strong><\/p><ul><li data-start=\"558\" data-end=\"649\"><p data-start=\"560\" data-end=\"649\">Pour guider les scientifiques, les d\u00e9cideurs et les acteurs du changement dans l\u2019explication claire des sciences climatiques.<\/p><\/li><li data-start=\"558\" data-end=\"649\"><p data-start=\"560\" data-end=\"649\">Pour structurer la mobilisation du public, les pr\u00e9sentations ou les discussions politiques.<\/p><\/li><li data-start=\"727\" data-end=\"807\"><p data-start=\"729\" data-end=\"807\">Pour rendre la communication sur le climat plus accessible, fond\u00e9e sur des preuves et percutante.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa44ef5 e-flex e-con-boxed e-con e-parent\" data-id=\"fa44ef5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf16fb9 elementor-widget elementor-widget-button\" data-id=\"cf16fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ipcc.ch\/site\/assets\/uploads\/2017\/08\/Climate-Outreach-IPCC-communications-handbook.pdf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De quoi s&rsquo;agit-il ? Ce manuel, commandit\u00e9 par l\u2019Unit\u00e9 d\u2019appui technique du Groupe de travail I du GIEC, propose des principes pratiques et fond\u00e9s sur des donn\u00e9es probantes pour une communication efficace sur le climat. Il synth\u00e9tise les enseignements des sciences sociales en six pratiques cl\u00e9s : communiquer avec assurance, parler du monde r\u00e9el plut\u00f4t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[588,575],"language":[],"theme-1":[],"sector":[],"format-type-blog":[587],"regions":[],"class_list":["post-12711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","tag-climat-et-environnement","tag-renforcement-des-capacites","format-type-blog-podcasts"],"_links":{"self":[{"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/posts\/12711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/comments?post=12711"}],"version-history":[{"count":0,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/posts\/12711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/media\/7270"}],"wp:attachment":[{"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/media?parent=12711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/categories?post=12711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/tags?post=12711"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/language?post=12711"},{"taxonomy":"theme-1","embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/theme-1?post=12711"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/sector?post=12711"},{"taxonomy":"format-type-blog","embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/format-type-blog?post=12711"},{"taxonomy":"regions","embeddable":true,"href":"https:\/\/gen-global.org\/fr\/wp-json\/wp\/v2\/regions?post=12711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}