What’s it about
This guide outlines four practical steps for building and running effective advocacy coalitions. It draws on lessons from E4A MamaYe coalitions in Kenya and Nigeria and emphasizes the need to adapt over time:
- Purpose, Membership & Governance – Define the problem, values, members, and decision rules. Include diverse voices and be mindful of power dynamics.
- Planning – Create a shared action plan with clear roles, timelines, resources, and risk planning.
- Taking Action – Turn evidence into compelling messages tailored to key audiences.
- Assessing & Adapting – Track progress, reflect on results, and adjust as needed.
This is not a strict sequence—coalitions may need to revisit earlier stages.
When to Use It
• When forming a new coalition and defining its structure
• As you design or refine advocacy strategies and member roles
• At the implementation stage, to guide evidence-based action
• Throughout coalition lifespan, to monitor progress and adapt to changing context